In 1869, Julius Maggi (1846–1912) took over his father's mill business in Kemptthal, Switzerland. Under his leadership, the business developed into one of the pioneers of industrial food production, with the aim of improving the diet of working-class families through better nutrient supply and faster preparation.
This light delivery van was based on the chassis of the Model A car and was powered by a 4-cylinder engine of 2033cc. Often van bodies were built on a car chassis suitably adapted to carry the extra weight by the local coach builder thereby creating considerable variety in the appearance of these vehicles.